Revolutionising Banking and Edge Computing: Personalized Customer Engagement and Fraud Prevention
Traditional banking has long been weighed down by complex legacy architectures that are not agile, leading to bad customer segmentation & experience. Until now, retail banks haven’t been able to leverage the flexibility of cloud, with its rapid and flexible updates or the benefits of more local compute.
FinTech banks on the other hand have disrupted the traditional banking industry, offering innovative and often mobile-first solutions to customers. However, the agility and flexibility of these banks can still be limited by the use of legacy systems that are difficult to update and scale.
By utilizing edge computing, both retail and FinTech banks can overcome these challenges and provide hyper-personalized services to their customers while ensuring fraud prevention and regulatory compliance.
Discussion topics will include:
- How advanced data analytics are necessary for real-time cybersecurity and fraud prevention
- How analytics at the edge can detect fraudulent patterns and enable proactive measures to prevent fraud
- How edge computing delivers low-latency analytics with data sovereignty and security