AI agents are revolutionizing how companies interact with their customers, automating everything from personalized support to complex purchasing journeys. But as these AI-driven systems become more powerful, they also introduce new security risks, making customer trust more fragile than ever. This session explores the evolving AI agent landscape, the unique security challenges they present for customer-facing applications, and what builders and business leaders can do to stay ahead. We’ll break down the key threats, best practices, and the essential security controls needed to safeguard AI-powered customer experiences and protect brand reputation.

Among the discussion topics:

• • Understanding AI Agents: What they are, how they work, and why they matter for building next-generation customer experiences
  • Security Risks & Customer Trust: The top new and emerging threats AI agents introduce—from data leakage and fraud to adversarial attacks—and how these risks directly impact customer trust
  • How to Secure Customer Identity in the AI Era: Best practices and security controls to mitigate risks and build a trusted foundation for AI-driven customer systems.